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Part time Doctorate Studies in Marketing Studies 2021 in Africa

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

Doctoral Program Part time in Marketing Studies in Africa

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Accra, Ghana

Recent developments in various industries in Ghana, Nigeria, and elsewhere in West Africa suggest the need for marketing professionals to develop the applied research knowledg ... +

Recent developments in various industries in Ghana, Nigeria, and elsewhere in West Africa suggest the need for marketing professionals to develop the applied research knowledge and skills for evidence-based managerial decision-making if we are to develop and sustain viable commercial well-being of firms. This program provides a thorough knowledge of marketing theory and its literature and a solid comprehension of advanced analytical and research methods in marketing. Doctoral candidates must attend research workshops and presentations to acquire an intimate and detailed understanding of the most recent theoretical and empirical advances in their marketing field. -
PhD
Part-time
3 years
English
Sep 2021
Online & Campus Combined
Campus
Online
 
Johannesburg, South Africa

The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing man ... +

The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. Through the Doctoral thesis, in which the qualification culminates, a qualifying student would show evidence of independent and original scientific work. -
PhD
Full-time
Part-time
2 - 4 years
English
Jan 2022
Campus